H&M and semacode

H&M and semacode

Posted On: August 16, 2008
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H&M has involved billboard and magazine print executions that contain an embedded semacode in Europe, aiming to create another point of sale opportunity with this high-tech technology. As what you see in the photo, consumers can buy the clothes that available in printed media carrying a small bar code, via their cellphone’s integrated camera. It’s a very cool and innovative idea for shoppers.

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